Idiocracy is a comedy about a U.S. soldier, determined by the Army to be average in every way, who is put into suspended animation and forgotten. He wakes up 500 years later to find himself the most intelligent man on Earth, due to centuries of overreproduction by the least fit. The moronic anti-intellectuals of the future use Brawndo for everything, including watering their crops – which explains why they are experiencing global food shortages.
Enter Pete Hottelet, who happens to have been a Talossan citizen since 1997. After seeing Idiocracy a little over year ago, he decided that Brawndo had to exist in the real world. His U.S. company, Omni Consumer Products Corporation, worked with Fox (the movie studio behind Idiocracy) and Redux Beverages to arrange for the licensing, design, production, and marketing of Brawndo as an actual lemon-lime flavoured energy drink. Its yellow 16-ounce can is packed with caffeine (200 milligrams!), taurine, guarana, and, of course, electrolytes.
Brawndo debuted online on 30 November 2007, and its initial production run of 10,000 cases is nearly sold out. It has been covered by publications like the Toronto Star, SF Weekly, Wired, Maxim, and The Onion. Hottelet is hopeful that Brawndo will be able to stand out in the crowded energy drink market – with the help, no doubt, of Idiocracy’s cult following. As he puts it, “Brawndo is about having fun and enjoying yourself, without limitation – except for physics and law enforcement.”
For more information:
http://www.brawndo.com/
Official website
http://www.omniconsumerproductscorporation.com/
Omni Consumer Products
http://www.drinkredux.com/
Redux Beverages
http://en.wikipedia.org/wiki/Idiocracy
Idiocracy on Wikipedia
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